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Creative Critical Reflection

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1.  How do your products represent social groups or issues? My music video and the digipack  represent that teenage girl who is suffering from heartbreak and emotional trauma. Representation that is real and relatable instead of what’s very common in mainstream media realism and relatability. This image demonstrates a close- up look at human emotion: The close-up  look of the character's face. The viewers can clearly see her emotion and in this way have an emotional connection to her, thanks to a close-up  view at the time. That resonates with Stuart Hall's perspective that the source of meaning comes from media. My product is not like the typical images of women that come from media: They too may have glamour and perfection. There's a limited focus on my character’s clothing such as a t-shirt and jeans, with minimal makeup. This makes her feel real and authentic and it resonates with the audience from a personal and emotional perspective. The heartbreak and emotiona...
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Digi Pack for LISA - Artist

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  This is my last version of the Digi Pack of my Music Album that I want to represent the artist Lisa. I am very proud I used Canva. It's very interesting that Canva now have new function that help me to create images like that and also have tips when you add images.  Lighting: Low-key lighting with purple/pink tones creates a  moody and emotional atmosphere Background: Plain wall → keeps focus on the subject Expression: The girl looking upwards suggests: Reflection Hope Emotional vulnerability
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FINAL FINISHED PRODUCT

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This is my final music video, created as part of my A Level Media Studies portfolio. The video is a  narrative-based piece  that focuses on: Love Loss Emotional reflection It follows a teenage girl dealing with heartbreak in a  single indoor location , creating an intimate and realistic atmosphere. TAP HER TO SEE THE VIDEO The video shows: A girl trying to call someone → no answer Writing a letter to express her feelings Playing the piano as emotional release Ending with reflection and acceptance  This creates a clear emotional journey Target Audience Appeal The video appeals to: • Teenagers and young adults • People who relate to heartbreak and relationships It creates: • Emotional connection • Personal reflection How It Links to Genre My video follows pop/soul conventions by: • Focusing on emotional storytelling • Using realistic settings • Emphasising the artist/character Mise-en-scène • Indoor classroom transformed into bedroom • Rain effect using projector • Sim...
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Behind The scenes

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During production, I documented the filming process through  behind-the-scenes photos and videos . This allowed me to: Show evidence of filming Reflect on my production process Demonstrate how I applied my planning I used a  classroom location  and transformed it into a bedroom A  tripod  was used to keep shots stable A  projector  helped create a rainy, emotional atmosphere 👉 This shows how I adapted my environment creatively The behind-the-scenes process shows that I successfully: Followed my planning Filmed all required scenes Created a realistic and emotional video It demonstrates the effort and creativity involved in producing my music video.
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POST-PRODUCTION (EDITING)

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After filming, I edited my footage to create a  final music video  that matches: The emotional tone of the song My storyboard and planning Pop/soul genre conventions 💻 Editing Software I used: CapCut/iMovie — change if needed)  This allowed me to: Cut clips precisely Add transitions Adjust colour and lighting Cutting & Timing I cut clips to match the  beat and lyrics Ensured smooth flow between shots -Links to  Andrew Goodwin  (visuals match music) Transitions Used  fade-in and fade-out transitions Created a soft and emotional feel Colour Grading Reduced brightness and saturation Added  warm/muted tones Created a  nostalgic and melancholic look  Matches the mood of the song. Sound Synchronisation Carefully matched clips to: Lyrics Emotional moments Piano scene aligns with key parts of the song 👉 Makes the video feel  professional and engaging The editing process allowed me to transform my footage into a  coherent and emot...
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Production process /filming

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The production stage involved filming my music video based on my storyboard and planning. I filmed in: A  classroom  (transformed into a bedroom) A  music room  (for piano scenes)  My aim was to create a  realistic and emotional atmosphere Classroom → main narrative scenes Music room → piano performance I used a  projector  to create a rainy mood and enhance the emotional tone. Filming Process 📞 Phone Scene Filmed close-ups of the phone and facial expressions Focused on showing rejection and emotion ✍️ Writing Scene Used over-the-shoulder shots Captured details of the letter 🎹 Piano Scene Filmed mid shots and close-ups Focused on emotional performance The actor was directed to: Show natural emotions Avoid overacting Focus on subtle facial expressions 👉 This creates realism, similar to  Adele ’s style
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Planning 🎬 Filming Schedule

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Purpose of a Filming Schedule A filming schedule helps to: Organise the production process Ensure all shots are completed Manage time effectively This ensures my production runs smoothly and efficiently. Equipment List Camera / Smartphone Tripod (for stable shots) Projector (for rain effect) Piano Time Management Each scene will take approximately  1–2 hours Extra time planned for: Re-shoots Adjusting lighting Setting up equipment 👉 This ensures flexibility during filming
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