MUSIC VIDEO ANALYSIS

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Music Video Analysis – “Hello”



The video reflects themes of nostalgia, regret, and lost relationships, which are common in Adele’s music and the soul genre.



  • Close-up shots dominate the video, focusing on Adele’s facial expressions to communicate deep emotion
  • Extreme close-ups allow the audience to connect with subtle details such as tears and eye movement
  • Long shots of the isolated house emphasise loneliness and emotional distance
  • Over-the-shoulder shots during phone calls highlight disconnection between characters

     - This strongly follows Andrew Goodwin, where the artist is central and visually prominent.


Editing of the video is very complex and use the following : 

  • Slow-paced editing reflects the tempo and emotional tone of the song
  • Cross-cutting between past and present builds a narrative of a failed relationship
  • Continuity editing ensures the story remains clear and easy to follow
  • Sepia colour grading creates a nostalgic, memory-like atmosphere

     -  This demonstrates Goodwin’s idea that visuals illustrate and amplify the music




Mise-en-scène

  • Setting: An old, empty house symbolises memories and the past
  • Lighting: Natural and soft lighting creates realism and emotional intimacy
  • Costume: Simple, casual clothing reflects authenticity and relatability
  • Props: The telephone represents communication and emotional distance
  • Colour palette: Muted tones reinforce sadness and nostalgia

      - The mise-en-scène constructs a melancholic and reflective mood


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Representation

  • Adele is represented as:
    • Emotionally open and vulnerable
    • Authentic and relatable
  • She challenges typical pop representations that focus on glamour and perfection
  • Instead, the focus is on real emotions and personal experience

-     This links to Stuart Hall, where meaning is created through how media portrays individuals


Representation

  • Adele is represented as:
    • Emotionally open and vulnerable
    • Authentic and relatable
  • She challenges typical pop representations that focus on glamour and perfection
  • Instead, the focus is on real emotions and personal experience

     - This links to Stuart Hall, where meaning is created through how media portrays individuals.


Audience

  • Target audience:
    • Young adults to older listeners
  • The video appeals through:
    • Emotional realism
    • Relatable themes (love, loss, memory)

-  This aligns with Uses and Gratifications Theory, as audiences seek emotional connection and personal identity

Adele is constructed as an authentic and emotionally powerful artist, which strengthens audience connection


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