TARGET AUDIENCE RESEARCH

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Target Audience Research – “Someone Like You” Music Video

🎤 Artist Influence:

Adele

🎶 Song:

Someone Like You

🎶 Genre:

Pop / Soul


My target audience for this music video is:

  • Age: 16–30
  • Gender: Mixed (appeals to both male and female audiences)
  • Interests:
    • Music
    • Relationships
    • Emotional storytelling
    • Social media

This audience is likely to enjoy emotional and meaningful content, particularly music that reflects real-life experiences.




My audience can be described as:

  • Emotionally engaged
  • Reflective and thoughtful
  • Interested in personal identity and relationships

They may have experienced:

  • Breakups
  • Love
  • Personal challenges

-  This makes them more likely to connect with the themes of my video.

Media Consumption Habits

  • Use platforms such as:
    • YouTube
    • Instagram
    • TikTok
  • Watch music videos regularly
  • Engage with emotional and relatable content
  • Share and comment on videos

- This means my video should be visually engaging but also emotionally impactful.

Audience Theory

My target audience can be explained using:

 Uses and Gratifications Theory

This theory suggests audiences actively choose media for specific needs:

  • Emotional connection → relating to the lyrics and story
  • Personal identity → seeing themselves in the narrative
  • Entertainment → enjoying the music and visuals

- My music video will meet these needs through storytelling and emotion.


My target audience is a young, emotionally engaged group who use music for connection and identity.

By following audience expectations and applying theory, my music video will create a strong emotional impact, making it engaging and relatable.

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